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The Importance of Public Relations to Small Businesses

September 16, 2018

 

Great reputations are not accidental - they are built by media professionals like 18PR Pro. With small budgets, small businesses may not prioritize hiring a PR agency but that can prove to be a fatal error because the momentum generated by great PR is exactly what fuels success.

 

If you're not already convinced PR is right for your business, here are some stats to back it up:

 

  1. 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.

  2. B2B researchers do 12 searches on average prior to engaging on a specific brand's site.

  3. 70% of consumers prefer getting to know a company via articles rather than ads.

  4. 68% of consumers are likely to spend time reading content from a brand they are interested in.

  5. Millennials are 247% more likely to be influenced by blogs or social networking sites than other generations.

18PR Pro uses a decade of real news experience and industry connections to boost sales with marketing support and sought-after content. Our proven strategies will garner interest and evoke feelings of trust for your company through organic news coverage, influencer outreach, and industry leadership.

 

So, what are you doing to gain industry leadership and establish a digital footprint on your terms? It’s never too late to re-establish your reputation. Call us today for a PR business strategy today.


 

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