Pay for play ads are old, now native advertising makes up 61% of display ad spend. The industry standard for CPM (cost per reaching 1 thousand people) is $6 - $9. Real news article CPM is less than $1. If you're not looking into native ads, you're missing out.
Be featured on television for an audience reach of millions.
Use national, local or a mixture to target your customers.
Real news articles get the attention and trust of your readers.
Data-driven journalism and advertising is show to increase reach and ROI.