As a Masters graduate of the Newhouse School of Communications at Syracuse University with my degree in Broadcast Journalism and ten years in the industry, most of which were spend at CNN - I know a thing or two about communications and I must say that PR and Journalism are completely separate beasts. In a nutshell, Journalism serves the public while PR serves the client. Once you've walked a mile (or a few hundred miles) in a journalists shoes you know how to empathize with