As a Masters graduate of the Newhouse School of Communications at Syracuse University with my degree in Broadcast Journalism and ten years in the industry, most of which were spend at CNN - I know a thing or two about communications and I must say that PR and Journalism are completely separate beasts. In a nutshell, Journalism serves the public while PR serves the client. Once you've walked a mile (or a few hundred miles) in a journalists shoes you know how to empathize with

Great reputations are not accidental - they are built by media professionals like 18PR Pro. With small budgets, small businesses may not prioritize hiring a PR agency but that can prove to be a fatal error because the momentum generated by great PR is exactly what fuels success. If you're not already convinced PR is right for your business, here are some stats to back it up: 80% of business decision-makers prefer to get company information in a series of articles versus an ad